Finding Our Voice

by Jenneffer Sixkiller, Staff Librarian

In early March 2020, I was tasked with taking over our library’s social media accounts, and unofficially being the marketing lead responsible for signage, newsletters, etc. Shortly thereafter, the country got brought to a halt by the COVID-19 coronavirus pandemic. Talk about a time to jump in quickly, stay abreast of best practices, and navigate the library’s direction when we closed our doors and staff are working from home.

I’ve learned a lot this year, about time management, unofficially leading people, directing content strategically, scheduling and organizing, and a whole lot more.

I’m currently working my way through an online archived conference on Library Marketing and Communication, and a phrase has jumped out at me, stuck with me…are we, as a library, as librarians, neutral or necessary? Are we active agents or passive observers? If 2020, with an infectious disease running us into the ground, racial tension, unnecessary violent deaths, and so much uncertainty, doesn’t help us find our voice, likely nothing will.

Our vision statement from 2019 is, “your place to Connect, Discover, and Grow.” Although we are doing much of the connecting online these days, via social media, WebEx-type bookclub meetings, on the web and via e-book platforms, we are still passionate about remaining connected, helping you discover and grow. Please comment below if we’re missing something, if you want to give us a shout-out, or any suggestions.

Looking forward to 2021!